CASE STUDY
Solvenna Transforms Retail with AI-Powered, Real-Time Cross-Channel Product Recommendations Using Blueshift
Leveraging Blueshift’s AI-powered product recommendations, Solvenna transformed a leading cannabis retailer’s marketing by delivering personalized, real-time suggestions across web, email, SMS, and mobile, resulting in increased conversions and customer engagement.
THE CHALLENGE
In today’s highly competitive cannabis market, delivering personalized customer experiences is essential. With hundreds of retail locations across multiple states and millions of customers, our client recognized the need to evolve beyond batch and blast campaigns made up of basic segmentation and manual curation. They sought a scalable, data-driven approach to personalize intelligent product recommendations across their digital and direct-to-customer channels.
Without an intelligent recommendation engine, they faced several challenges:
- Lost revenue opportunities: The absence of AI or data-driven, real-time upselling and cross-selling resulted in lost potential sales.
- Inconsistent customer experiences: Generic recommendations and offers failed to resonate with individual shoppers.
- Limited cross-channel personalization: Difficulty in delivering consistent recommendations across email, website, SMS, and in-app suggestions consistently and effectively.
THE OBJECTIVE
Help our client identify a platform with the following requirements:
Unifies customer data from POS, e-commerce (Blueshift), loyalty programs, and in-store interactions.
Automates AI-powered product recommendations to increase conversions and engagement.
Builds customer affinity profiles based on marketing engagement, website interactions, and purchase history.
Delivers dynamic, real-time recommendations across multiple channels (web, email, SMS, and mobile app).
Enhances automated customer journeys by incorporating AI-driven personalization.
THE RESULTS
Solvenna Expands Blueshift’s Capabilities
Already leveraging Blueshift as their Customer Data Platform (“CDP”) and marketing automation platform, our client was initially exploring other vendors for product recommendations. Solvenna conducted a strategic analysis, comparing Blueshift’s native recommendation engine to alternative solutions in the market. Given its AI-driven capabilities and seamless integration with their existing ecosystem, Blueshift emerged as the optimal choice.
Within weeks, not months or years, Solvenna successfully implemented Blueshift’s product recommendation capabilities, driving immediate value.
Key initiatives included:
- Unified customer behavior insights – Establishing a holistic view of customers for accurate recommendations.
- AI-powered segmentation – Analyzing purchase history, browsing behavior, and trends to refine personalization.
- Real-time content personalization – Delivering dynamic recommendations on the website and mobile app.
- Three strategic recommendation types:
- Exclusive Products for You (tailored suggestions based on past behavior)
- Similar Products (expanding consideration sets)
- Trending Products (leveraging collective shopping trends)
- Omnichannel integration – Extending AI-driven recommendations into email and SMS based on affinity profiles.
- Automated re-engagement campaigns – Triggering personalized cart abandonment reminders and tailored promotions.
Data-Driven, Personalized Shopping at Scale
With Blueshift CDP, our client transformed their recommendation strategy, achieving:
- Increased sales conversions, as customers received highly relevant suggestions according to their taste and preferences.
- Higher customer engagement, with personalized emails and SMS generating higher open and click-through rates.
- Reduced churn, with increasing customer retention and growth towards loyalty member segment.
With AI-driven automation replacing fragmented, manual efforts, our client transformed how they engage and convert customers across channels. By delivering relevant product recommendations precisely when customers need them, they foster stronger connections, increased loyalty, and sustainable growth.
By replacing fragmented and manual efforts with Blueshift’s AI-driven automation, our client underwent a transformation in the way they are now able to deliver seamless, engaging, and revenue-producing product recommendations within their marketing tactics across multiple channels, eventually enhancing their overall brand experience.
When customers can quickly identify products they are interested in, they feel understood and cared for – they’re more inclined to return, explore new products, and even share their positive experiences with others. As this and any other industry continues to evolve, embracing such strategies will be key to meeting customer expectations and standing above competition.
Business Impact and What Comes Next
Is your business ready to maximize revenue with AI-powered recommendations?
At Solvenna, we specialize in helping businesses like yours harness customer data to drive personalization at scale. Whether you’re optimizing an existing platform or evaluating new solutions, our team ensures you get the most out of your technology investments.
WE CAN HELP
With a deep understanding of customer data platforms and AI-driven personalization, Solvenna transformed this leading retailer’s existing technology stack. By consolidating real-time customer data across channels, we equipped their marketing team with sophisticated segmentation capabilities, AI-powered product suggestions, and automated personalization without introducing complexity. Our MarTech expertise enabled the delivery of timely, relevant product recommendations that enhanced customer engagement and generated measurable revenue growth.
At Solvenna, we believe in solving complex challenges with simple, scalable solutions that maximize value and efficiency.