The Market Stopped Paying for Growth Two of the platforms your customers run reported earnings this month. Both beat. Both got sold off. The repricing is the story, and it is coming for the budgets underneath you. Last month the majors all bought the same thing: the governed data layer underneath the stack. This month…
The Misalignment – The Stall Part 2 Why the advanced capability your customer paid for isn’t running, and why the six brands running the same category look like six different companies. Every renewal cycle produces the same conversation in the same conference room. The CSM walks in with a health score in the green. Platform…
The Stack Is Half-Used on Purpose Platforms sit idle and programs plateau while everything ships on time. The cause is not the tool, the team, or the strategy. It is the comp plan. And it is legible in the outbound. You know the account. It renewed without a fight. It logs into the platform every…
Three moves in under a month made the same bet. Everyone is celebrating the part that was never the hard part. By Jason Simon, Chief Growth Officer, Solvenna On May 27, Snowflake bought Natoma. On June 16, Databricks launched CustomerLake. On June 23, Zeta moved its Data Cloud onto Palantir Foundry. Three moves, under a…
Remember Marketing Mix Modeling? It’s making a serious comeback, and for good reason. As marketers, we’re facing increasing privacy restrictions, the decline of third-party cookies, and the need for holistic marketing insights. MMM provides a way to measure the true impact of your marketing efforts across all channels—both online and offline. If you’re looking for…
Scott Brinker and Frans Riemersma published the State of Martech 2026 last week. If you work in this space, read it. If you don’t, here’s what it says and why I think most CMOs are about to misread it. By Jason Simon The headline number is 0.79%. That’s how much the martech landscape grew in…
In October 2025, McKinsey published Rewiring martech: From cost center to growth engine, drawn from a survey of more than 200 senior marketing and technology leaders at Fortune 500 companies and in-depth interviews with over 50 CMOs. The headline finding, reported widely in Fortune and elsewhere, asked a question that should have been routine: what is the ROI of…
A monthly synthesis of signals across the watchlist. Vendors named where the record is public. Customer lists are not. 1: Category Movement April was the month the agentic positioning shift moved from vendor-by-vendor messaging to a category-wide strategic posture. Adobe’s Summit naturally drove a larger share of this month’s signal volume, but they weren’t the only vendor…
HR has more data than ever before. But for many organizations, that has not translated into better decisions. Across conversations with HR leaders, the same themes keep surfacing: fragmented people data, low trust in the numbers, difficulty connecting systems, too much descriptive reporting, and not enough insight that leads to action. There is also growing…
Retail leaders wrestle with a deceptively simple question:“Is this store or market performing as well as it should be?” The problem is that most organizations still answer that question by looking at performance in isolation. Rankings, averages, and year-over-year growth get used as proxies for success. That works until it does not. A top performing store may simply…