Unleashing Creativity and Innovation with AI-driven Marketing Automation
Discover how AI and machine learning can revolutionize your digital marketing strategy, fostering creativity and delivering impactful brand experiences.
Blog Posts
Innovation Without Fear: How Test-and-Learn Fuels Success
In a fast-paced business world, leaders are increasingly recognizing the value of agility and data-driven decision-making. One of the best ways to foster this within your organization is by establishing a “test and learn” culture. This mindset encourages experimentation, continuous improvement, and informed decision-making. But… Read More »Innovation Without Fear: How Test-and-Learn Fuels Success
Solvenna 2024 Playlist
Each year (OK, this is the first year) we poll all ‘Solvers’ on their favorite ‘top of mind’ songs. These don’t have to be your all time favorites or even songs from this year, just some go-to songs that you are listening to this time… Read More »Solvenna 2024 Playlist
Churn or Burn: Winning Customer Loyalty in Cannabis
Whether you’re operating in retail, e-commerce, hospitality, financial services, or any other sector, churn analysis provides valuable insights that should be used to help you retain more customers, increase lifetime value and improve customer experience. But what about industries with unique challenges, such as the… Read More »Churn or Burn: Winning Customer Loyalty in Cannabis
Organizational Readiness for the GenAI Era
Generative AI (GenAI) is reshaping the way we work, unlocking new possibilities for innovation, efficiency, and competitive edge. But to truly capitalize on GenAI’s potential, organizations must go beyond adopting new tools or adding a few specialists—it requires a comprehensive, yet simplistic, strategic shift throughout… Read More »Organizational Readiness for the GenAI Era
Understanding Churn Analysis: Why It’s Crucial for Your Business
Running a successful business isn’t just about attracting new customers; it’s equally important to keep the customers you already have. This is where churn analysis comes in. But what exactly is churn, and why should you care about it? Let’s break it down in simple… Read More »Understanding Churn Analysis: Why It’s Crucial for Your Business
The Power & Purpose of Waterfall Charts
In the world of data analysis, visual representation is crucial for understanding complex trends, identifying patterns, and making informed decisions. Among the many tools available, the waterfall chart stands out as a powerful ally. It offers a clear and concise depiction of how various factors… Read More »The Power & Purpose of Waterfall Charts
Harnessing AI: Microsoft PowerBI’s Newest Features Unveiled
Microsoft PowerBI continues to redefine the landscape of business analytics through the integration of cutting-edge AI capabilities. For our clients here at Solvenna, these updates have opened new avenues for data exploration, data storytelling and insights, enabling us to enhance their analytical capabilities significantly. Is… Read More »Harnessing AI: Microsoft PowerBI’s Newest Features Unveiled
Reshaping Marketing: The Impact of Large Language Models and AI
In the dynamic world of marketing, where creativity reigns supreme and data is king, a wave of innovation supported by large language models (LLMs) and generative AI is now upon us. Is your team prepared to embrace and utilize these new capabilities? These groundbreaking technologies… Read More »Reshaping Marketing: The Impact of Large Language Models and AI
Why Buying a CDP is Like Assembling IKEA Furniture Blindfolded
Buying a Customer Data Platform (CDP) is one of the most important, and one of the most confusing decisions your data and marketing teams can make. The right CDP is an essential tool to coalesce first-party customer data, create targeted audiences and segments, and enable… Read More »Why Buying a CDP is Like Assembling IKEA Furniture Blindfolded
Is Your Google Analytics Playing Tricks on You? Here Are Signs to Watch Out For
Have you ever felt a bit skeptical about the numbers Google Analytics is throwing at you? Don’t worry; you’re not alone. The world of online data can be a bit mysterious, and sometimes, our trusty analytics tool might be pulling a fast one on us. Let’s explore some signs that your Google Analytics data… Read More »Is Your Google Analytics Playing Tricks on You? Here Are Signs to Watch Out For