Transforming Marketing Effectiveness with AI and Data-Driven Marketing
How Solvenna helped our client modernize their marketing organization, unlocking data-driven personalization, AI innovation, and scalable customer engagement.
THE CHALLENGE
Our client, a rapidly growing multi-state operator (MSO) cannabis retailer, faced major challenges in scaling their marketing efforts. Despite strong growth, marketers lacked direct access to customer data, preventing the creation of repeatable, data-driven journeys. Campaigns were reactive, executed as isolated events with little to no segmentation or personalization.
Additional challenges included:
- No cross-channel capability or unified loyalty program, creating fragmented customer experiences.
- Highly manual intra-day promotions that left no time for long-term planning or strategy.
- Minimal attribution and ad-hoc reporting that made it difficult to measure ROI.
- An overall inability to demonstrate marketing effectiveness or scale programs efficiently.
This fragmented approach hindered both customer engagement and revenue growth.
THE SOLUTION
Solvenna partnered with our client to build a scalable, AI-powered marketing foundation with the following goals:
Provide marketers with user-friendly access to clean, unified customer data.
Introduce automation to replace manual campaign builds and enable cross-channel orchestration.
Deliver personalized customer experiences that enhance loyalty, retention, and engagement.
Establish a scalable framework to support predictive analytics, personalization, and future innovation.
Improve attribution and reporting to measure ROI and optimize spend.
“Solvenna demystified the CDP landscape for us and really understand our data and how to architect a marketing solution”
Executive Director of Digital MarketingTHE RESULTS
A Marketing Transformation
Data Integration & Customer 360
We implemented a modern Customer Data Platform (CDP) that consolidated loyalty, POS, e-commerce, and retail data into a single 360-degree customer view. This enabled omnichannel orchestration and eliminated the barriers that previously prevented personalization and journey-based marketing.
Advanced Capabilities & Automation
The CDP rollout equipped marketers with:
- Cross-channel automation for campaigns across email, SMS, website, and mobile app.
- Product recommendations powered by clickstream and transaction data to drive repeat purchases.
- Real-time engagement tools such as cart abandonment triggers and session-based personalization.
- Predictive models forecasting purchase likelihood, product affinities, and optimal send times.
- These capabilities transformed campaign execution from broad, one-off promotions to sophisticated, personalized customer journeys.
AI-Powered Innovation
Solvenna introduced artificial intelligence as a force multiplier for efficiency and performance:
- Custom GPT Models: Market-specific GPTs generate subject lines, pre-header text, and campaign copy tailored to compliance rules, banned words, character counts, and tone.
- Predictive Analytics: AI-driven segmentation enhances campaigns with likelihood-to-purchase scores, persona models, and real-time engagement predictions.
- The result is faster campaign execution, reduced reliance on manual copywriting, and improved engagement.
Rich Segmentation Framework
Marketers now leverage advanced segmentation across:
- Demographics (age, birthday, gender)
- Customer value (lifetime spend, loyalty status)
- Purchase behavior (brand affinity, strain preference, recency/frequency)
- Predictive signals (likelihood to purchase, product category affinities)
- Geolocation and engagement scores for store-level targeting and frequency management
- This framework enables highly personalized campaigns that resonate with each customer.
Personalization & Social Integration
Product recommendations are now served in real time on the website, and social media interactions are integrated into the CDP. This allows sentiment and engagement data from social channels to inform customer experiences and marketing strategy, closing the loop between brand perception and transactional behavior.
Business Impact and What Comes Next
Operational Efficiency & Strategic Impact
With automation, personalization, and real-time data access, marketers dramatically reduced manual effort and campaign turnaround times. Campaign spend is now more effective, targeting the right customers with the right message at the right time. Leadership can measure campaign ROI with closed-loop reporting, allowing more strategic allocation of marketing budgets.
The client has transitioned from a tactical, manual marketing operation to a sophisticated, AI-powered engine for scalable growth.
WE CAN HELP
Is your organization struggling with manual marketing processes, limited personalization, or fragmented data? Solvenna helps businesses unlock the power of data, AI, and personalization to drive meaningful customer engagement and revenue growth.