Personalization in Practice: How a Pharma Company Scaled Intelligent HCP Outreach
A leading biopharmaceutical company partnered with Solvenna to modernize its marketing ecosystem using Redpoint’s Customer Data Platform (CDP). In just twelve weeks, the Solvenna team implemented a secure, data-in-place solution that automated physician (HCP) engagement across channels, improved targeting precision, and set the stage for scalable, data-driven marketing innovation.
THE CHALLENGE
Our client regularly communicates new clinical insights and therapeutic advances to physicians across multiple specialties. However, their existing systems offered limited visibility into individual HCP behaviors and preferences.
Without unified data or automated segmentation capabilities, communication efforts often suffered from:
- Overlapping outreach across channels and teams
- Limited personalization due to incomplete physician profiles
- Manual processes and inconsistent campaign performance
Our client needed a unified data management approach that could dynamically track and update HCP profiles, integrate with existing systems like Veeva CRM and Salesforce Marketing Cloud, and support intelligent, rules-based decisioning; all within a secure, Snowflake data-in-place environment.
THE SOLUTION
Our client selected Redpoint as its enterprise CDP and partnered with Solvenna, a premier Redpoint implementation partner, to architect and deploy the platform.
The solution allowed our client to unify disparate data sources, automate segmentation, and activate precision marketing; transforming our client’s approach to HCP engagement.
THE RESULTS
With Solvenna and Redpoint, our client established a data-driven, automated foundation for omnichannel physician engagement.
Twelve-week deployment of a fully operational CDP
Enhanced HCP engagement through behavioral segmentation and A/B testing
Fully automated, multi-touch Next Best Action campaigns across channels
(including email, paid media, outbound calls and more)
Improved campaign ROI by delivering the right message to the right physician at the right time
Business-user control to rapidly adjust segments, rules, and journeys without added headcount
By optimizing its data environment and automating engagement, our client now connects more efficiently with the HCPs who drive treatment decisions. This helps to
ensure that every patient receives the care best suited to their needs.
“Solvenna has been a true partner in helping us modernize our marketing ecosystem. Their deep Redpoint, Snowflake and marketing expertise coupled with their practical approach allowed us to deploy a data-driven foundation that delivers precision and personalization at scale. Together, we’ve transformed how we engage physicians; making every interaction smarter and more relevant.”
Director of Hematology & Oncology Omnichannel Marketing COEBusiness Impact and What Comes Next
With a unified, automated platform in place, our client now has a scalable foundation to evolve its marketing strategy and engagement tactics. Next, Solvenna and our client plan to introduce more cross-channel, multi-touch interactions as well as expand into advanced analytics to deepen HCP insights.
By combining Solvenna’s data expertise with Redpoint’s orchestration capabilities, our client is now positioned to continuously optimize engagement, improve decision-making, and elevate the impact of its physician communications.
WE CAN HELP
Is your organization struggling with manual marketing processes, limited personalization, or fragmented data? Solvenna helps businesses unlock the power of data, AI, and personalization to drive meaningful customer engagement and revenue growth.