Something fundamental has changed in how people discover content online. The change is not loud. There is no big platform migration or overnight traffic collapse. But it is already affecting how traffic is classified, interpreted, and explained. We are already seeing this show up quietly across GA4 accounts, usually in places teams are not actively…
In the modern business world, AI is often treated as a buzzword. From boardrooms to breakrooms, you hear terms like “machine learning,” “deep learning,” and “generative AI” tossed around. But what do they actually mean for your business? AI adoption has rapidly accelerated. It’s no longer just about experimentation, it’s about execution and scale. Today,…
In today’s rapidly evolving business landscape, data is more than just numbers and figures—it’s a strategic asset that can drive growth, innovation, and competitive advantage. Yet, having data isn’t enough. Without a thoughtful data strategy, businesses risk drowning in information rather than harnessing its power. Let’s explore what a data strategy is, why it’s essential,…
Whether you’re operating in retail, e-commerce, hospitality, financial services, or any other sector, churn analysis provides valuable insights that should be used to help you retain more customers, increase lifetime value and improve customer experience. But what about industries with unique challenges, such as the cannabis sector? The cannabis industry is growing rapidly. Legalization has…
Generative AI (GenAI) is reshaping the way we work, unlocking new possibilities for innovation, efficiency, and competitive edge. But to truly capitalize on GenAI’s potential, organizations must go beyond adopting new tools or adding a few specialists—it requires a comprehensive, yet simplistic, strategic shift throughout the organization. Leaders need to ensure their organizations are “AI-ready”…
In the dynamic world of marketing, where creativity reigns supreme and data is king, a wave of innovation supported by large language models (LLMs) and generative AI is now upon us. Is your team prepared to embrace and utilize these new capabilities? These groundbreaking technologies are poised to revolutionize marketing practices, offering lightning-fast automation and…
Microsoft PowerBI continues to redefine the landscape of business analytics through the integration of cutting-edge AI capabilities. For our clients here at Solvenna, these updates have opened new avenues for data exploration, data storytelling and insights, enabling us to enhance their analytical capabilities significantly. Is PowerBI now starting to surpass Tableau for enterprise business analytics?…
Discover how AI and machine learning can revolutionize your digital marketing strategy, fostering creativity and delivering impactful brand experiences. Making Space for Creativity with AI and Machine Learning In the world of digital marketing, artificial intelligence (AI) and machine learning (ML) have transformed the way we approach tasks, opening up new possibilities for creativity and…