Whether you’re operating in retail, e-commerce, hospitality, financial services, or any other sector, churn analysis provides valuable insights that should be used to help you retain more customers, increase lifetime value and improve customer experience. But what about industries with unique challenges, such as the cannabis sector? The cannabis industry is growing rapidly. Legalization has…
Running a successful business isn’t just about attracting new customers; it’s equally important to keep the customers you already have. This is where churn analysis comes in. But what exactly is churn, and why should you care about it? Let’s break it down in simple terms. What Is Churn? Churn refers to the number of…
In a fast-paced business world, leaders are increasingly recognizing the value of agility and data-driven decision-making. One of the best ways to foster this within your organization is by establishing a “test and learn” culture. This mindset encourages experimentation, continuous improvement, and informed decision-making. But beyond the mindset, it’s crucial to understand the specific strategies…
So, you’ve taken the plunge and migrated from the familiar shores of Google Universal Analytics (UA) to the shiny new land of Google Analytics 4 (GA4). Exciting stuff, right? But, like any big move, there are some potential hiccups you’ll want to be aware of. Let’s dive into the GA4 migration adventure and talk about a few things to keep on your radar. 1. Data Discrepancies: When Numbers Don’t make Sense…
Congratulations on making the move to Google Analytics 4 (GA4). You are now on a transformative journey into the future of digital analytics. GA4 unlocks a treasure chest of new possibilities for your business. Let’s explore some of the benefits enabled with this transition. 1. Deeper Understanding of Customer Journeys: Navigate Insights Like Never Before GA4 shifts the focus from simple pageviews to a more detailed understanding of customer journeys. This…
Have you ever felt a bit skeptical about the numbers Google Analytics is throwing at you? Don’t worry; you’re not alone. The world of online data can be a bit mysterious, and sometimes, our trusty analytics tool might be pulling a fast one on us. Let’s explore some signs that your Google Analytics data might be a bit off and what you can do to set…
Microsoft PowerBI continues to redefine the landscape of business analytics through the integration of cutting-edge AI capabilities. For our clients here at Solvenna, these updates have opened new avenues for data exploration, data storytelling and insights, enabling us to enhance their analytical capabilities significantly. Is PowerBI now starting to surpass Tableau for enterprise business analytics?…
In the world of data analysis, visual representation is crucial for understanding complex trends, identifying patterns, and making informed decisions. Among the many tools available, the waterfall chart stands out as a powerful ally. It offers a clear and concise depiction of how various factors contribute to a final result. Let’s dive into the world…