Redpoint Global is a marketing technology company that provides an industry-leading Customer Data Platform solution (CDP). Redpoint is one of the most mature and comprehensive CDP’s actively selling in the market today. Redpoint is unique to many of its competitors in that it offers full scale, enterprise grade data integration and management capabilities as well as sophisticated segmentation,…
Navigating the world of marketing automation platforms and customer data platforms (CDP) can be a daunting task. With so many options available, how do you make the right choice for your business? Here’s a list of the top 7 factors to consider when evaluating and purchasing a marketing automation platform or CDP: Remember, the right…
Buying a Customer Data Platform (CDP) is one of the most important, and one of the most confusing decisions your data and marketing teams can make. The right CDP is an essential tool to coalesce first-party customer data, create targeted audiences and segments, and enable you to activate that data across the multiple touchpoints involved…