In a fast-paced business world, leaders are increasingly recognizing the value of agility and data-driven decision-making. One of the best ways to foster this within your organization is by establishing a “test and learn” culture. This mindset encourages experimentation, continuous improvement, and informed decision-making. But beyond the mindset, it’s crucial to understand the specific strategies…
Being able to capture a complete view of the customer and to position that data internally so you can understand the customer’s journey across touchpoints continues to be one of the biggest challenges for marketing and data science teams. But what if you could do that and more? What if you could enable your customer…
Are your marketing emails actually getting to the customer’s inbox? Sure, some emails make it to the inbox but is this part of your email program properly optimized for inbox placement? Most corporate marketing teams have little to no insight to this component of the experience. We all track common metrics such as emails sent,…
Most multifamily property management companies are significantly lessening their earnings potential because they have not properly focused on internal technology capabilities. These companies are typically not aware of all opportunities for cost management and they are unable to accelerate revenue as quickly as they should because they don’t have the platforms and processes in place…
Ensuring that all inbound leads are automatically processed and routed as quickly as possible, even during off hours, has become the a key difference towards winning deals in the world of multi-family property management leasing. When companies are attentive to requests and interests, they are rewarded with leases. In today’s competitive marketplace lead management is…
Navigating the world of marketing automation platforms and customer data platforms (CDP) can be a daunting task. With so many options available, how do you make the right choice for your business? Here’s a list of the top 7 factors to consider when evaluating and purchasing a marketing automation platform or CDP: Remember, the right…
Discover how AI and machine learning can revolutionize your digital marketing strategy, fostering creativity and delivering impactful brand experiences. Making Space for Creativity with AI and Machine Learning In the world of digital marketing, artificial intelligence (AI) and machine learning (ML) have transformed the way we approach tasks, opening up new possibilities for creativity and…