As Snowflake (SNOW) has gained in popularity and shattered records with it’s IPO in December, 2020 it got me thinking about snow forts (or snow caves as some people call them). Stick with me dear reader as the connection to Snowflake is interesting. As a kid I have memories of building snow forts with my father and…
Redpoint Global is a marketing technology company that provides an industry-leading Customer Data Platform solution (CDP). Redpoint is one of the most mature and comprehensive CDP’s actively selling in the market today. Redpoint is unique to many of its competitors in that it offers full scale, enterprise grade data integration and management capabilities as well as sophisticated segmentation,…
Navigating the world of marketing automation platforms and customer data platforms (CDP) can be a daunting task. With so many options available, how do you make the right choice for your business? Here’s a list of the top 7 factors to consider when evaluating and purchasing a marketing automation platform or CDP: Remember, the right…
So, you’ve taken the plunge and migrated from the familiar shores of Google Universal Analytics (UA) to the shiny new land of Google Analytics 4 (GA4). Exciting stuff, right? But, like any big move, there are some potential hiccups you’ll want to be aware of. Let’s dive into the GA4 migration adventure and talk about a few things to keep on your radar. 1. Data Discrepancies: When Numbers Don’t make Sense…
Congratulations on making the move to Google Analytics 4 (GA4). You are now on a transformative journey into the future of digital analytics. GA4 unlocks a treasure chest of new possibilities for your business. Let’s explore some of the benefits enabled with this transition. 1. Deeper Understanding of Customer Journeys: Navigate Insights Like Never Before GA4 shifts the focus from simple pageviews to a more detailed understanding of customer journeys. This…
Have you ever felt a bit skeptical about the numbers Google Analytics is throwing at you? Don’t worry; you’re not alone. The world of online data can be a bit mysterious, and sometimes, our trusty analytics tool might be pulling a fast one on us. Let’s explore some signs that your Google Analytics data might be a bit off and what you can do to set…
Buying a Customer Data Platform (CDP) is one of the most important, and one of the most confusing decisions your data and marketing teams can make. The right CDP is an essential tool to coalesce first-party customer data, create targeted audiences and segments, and enable you to activate that data across the multiple touchpoints involved…
In the dynamic world of marketing, where creativity reigns supreme and data is king, a wave of innovation supported by large language models (LLMs) and generative AI is now upon us. Is your team prepared to embrace and utilize these new capabilities? These groundbreaking technologies are poised to revolutionize marketing practices, offering lightning-fast automation and…
Microsoft PowerBI continues to redefine the landscape of business analytics through the integration of cutting-edge AI capabilities. For our clients here at Solvenna, these updates have opened new avenues for data exploration, data storytelling and insights, enabling us to enhance their analytical capabilities significantly. Is PowerBI now starting to surpass Tableau for enterprise business analytics?…
In the world of data analysis, visual representation is crucial for understanding complex trends, identifying patterns, and making informed decisions. Among the many tools available, the waterfall chart stands out as a powerful ally. It offers a clear and concise depiction of how various factors contribute to a final result. Let’s dive into the world…