Being able to capture a complete view of the customer and to position that data internally so you can understand the customer’s journey across touchpoints continues to be one of the biggest challenges for marketing and data science teams. But what if you could do that and more? What if you could enable your customer…
Are your marketing emails actually getting to the customer’s inbox? Sure, some emails make it to the inbox but is this part of your email program properly optimized for inbox placement? Most corporate marketing teams have little to no insight to this component of the experience. We all track common metrics such as emails sent,…
Seeking to extend their mutual capabilities, Solvenna LLC (Chicago, Illinois) and Emylla LLC (Grand Rapids, Michigan) have formed a new strategic alliance. With this announcement, the two firms will leverage their combined expertise in data-driven technologies to further enhance client value. The new alliance, which allows for certain information sharing, resource sharing, and joint-marketing strategies, expands both companies’ technical…
Most multifamily property management companies are significantly lessening their earnings potential because they have not properly focused on internal technology capabilities. These companies are typically not aware of all opportunities for cost management and they are unable to accelerate revenue as quickly as they should because they don’t have the platforms and processes in place…
Ensuring that all inbound leads are automatically processed and routed as quickly as possible, even during off hours, has become the a key difference towards winning deals in the world of multi-family property management leasing. When companies are attentive to requests and interests, they are rewarded with leases. In today’s competitive marketplace lead management is…
As Snowflake (SNOW) has gained in popularity and shattered records with it’s IPO in December, 2020 it got me thinking about snow forts (or snow caves as some people call them). Stick with me dear reader as the connection to Snowflake is interesting. As a kid I have memories of building snow forts with my father and…
Redpoint Global is a marketing technology company that provides an industry-leading Customer Data Platform solution (CDP). Redpoint is one of the most mature and comprehensive CDP’s actively selling in the market today. Redpoint is unique to many of its competitors in that it offers full scale, enterprise grade data integration and management capabilities as well as sophisticated segmentation,…
Navigating the world of marketing automation platforms and customer data platforms (CDP) can be a daunting task. With so many options available, how do you make the right choice for your business? Here’s a list of the top 7 factors to consider when evaluating and purchasing a marketing automation platform or CDP: Remember, the right…
So, you’ve taken the plunge and migrated from the familiar shores of Google Universal Analytics (UA) to the shiny new land of Google Analytics 4 (GA4). Exciting stuff, right? But, like any big move, there are some potential hiccups you’ll want to be aware of. Let’s dive into the GA4 migration adventure and talk about a few things to keep on your radar. 1. Data Discrepancies: When Numbers Don’t make Sense…
Congratulations on making the move to Google Analytics 4 (GA4). You are now on a transformative journey into the future of digital analytics. GA4 unlocks a treasure chest of new possibilities for your business. Let’s explore some of the benefits enabled with this transition. 1. Deeper Understanding of Customer Journeys: Navigate Insights Like Never Before GA4 shifts the focus from simple pageviews to a more detailed understanding of customer journeys. This…