Have you ever felt a bit skeptical about the numbers Google Analytics is throwing at you? Don’t worry; you’re not alone. The world of online data can be a bit mysterious, and sometimes, our trusty analytics tool might be pulling a fast one on us. Let’s explore some signs that your Google Analytics data might be a bit off and what you can do to set…
Buying a Customer Data Platform (CDP) is one of the most important, and one of the most confusing decisions your data and marketing teams can make. The right CDP is an essential tool to coalesce first-party customer data, create targeted audiences and segments, and enable you to activate that data across the multiple touchpoints involved…
In the dynamic world of marketing, where creativity reigns supreme and data is king, a wave of innovation supported by large language models (LLMs) and generative AI is now upon us. Is your team prepared to embrace and utilize these new capabilities? These groundbreaking technologies are poised to revolutionize marketing practices, offering lightning-fast automation and…
Microsoft PowerBI continues to redefine the landscape of business analytics through the integration of cutting-edge AI capabilities. For our clients here at Solvenna, these updates have opened new avenues for data exploration, data storytelling and insights, enabling us to enhance their analytical capabilities significantly. Is PowerBI now starting to surpass Tableau for enterprise business analytics?…
In the world of data analysis, visual representation is crucial for understanding complex trends, identifying patterns, and making informed decisions. Among the many tools available, the waterfall chart stands out as a powerful ally. It offers a clear and concise depiction of how various factors contribute to a final result. Let’s dive into the world…
Discover how AI and machine learning can revolutionize your digital marketing strategy, fostering creativity and delivering impactful brand experiences. Making Space for Creativity with AI and Machine Learning In the world of digital marketing, artificial intelligence (AI) and machine learning (ML) have transformed the way we approach tasks, opening up new possibilities for creativity and…