Mastering Identity, Maximizing Impact:
A Data Readiness Journey

In an era where AI and next-gen marketing promise to transform customer engagement, most organizations are still held back by one thing: their data. MilliporeSigma, a global life sciences leader, refused to let fragmented systems and siloed records limit their reach. The Solvenna team partnered with MilliporeSigma utilizing the technology platform from Redpoint Global to build a unified “Identity Graph” that stitches together customer records from more than 30 countries, dozens of data sources, and multiple channels—creating context and clarity across their customer data and unlocking powerful new possibilities for precision marketing.

In this webinar, you’ll hear how Solvenna helped MilliporeSigma…

  • Create a single source of truth for customer identity to fuel their AI-driven campaigns across the globe, devices and all activation channels (e.g., paid media, email, social, etc.). 
  • Activate multi-touch, cross-channel programs like abandoned browse retargeting, repurchase reminders, and account-level engagement that deliver measurable lift in revenue. 
  • Engage with untapped “long tail” customers not covered by sales reps; turning overlooked segments into increased revenue. 
  • Streamlined revenue attribution by connecting the dots between every interaction and transaction.

By working through a myriad of challenges—from regional quirks to duplicate identities—we helped them ensure that their customer data is not just clean, but context-ready and usable across the enterprise.

Call To Action