Depending on what systems and software are part of your data and marketing ecosystem, we have people that can help gather requirements, draft implementation designs, perform necessary coding as well as help through testing and deployment.

From our data management perspective, our resources typically help in the areas of data integration, data ingestion, data mastering, customer data platform establishment, data de-duplication and data transformation with the goal of making your enterprise data available to customer touchpoint systems in the “right time”. Solvenna provides the following services to our clients:

Solvenna’s approach to defining a CX roadmap for your company is time tested and can drastically speed up the productivity of such a project if done internally.  We offer a very balanced approach to address both technology and business decisions.  Our approach focuses on these key areas:

• Data architecture requirements gathering and finalization
• Design and development of data environments including data lakes, data warehouses, and data marts.
  Creation of customer related master data management repositories; commonly referred to as customer MDMs or customer data platforms (CDPs).
• Integration of back office systems with customer facing systems to provide an integrated customer experience. Is your customer data flowing through from customer touchpoint to an analytics environment in near real-time or are you still waiting days if not weeks to get customer transactions into your reporting databases?
• Integration of advanced analytics and customer scoring models into operational systems like web sites, point of sale terminals, mobile apps, customer service applications, and CRM systems.
• Establishing data governance processes that fit your organization and industry to ensure the quality, accuracy, integrity, timeliness and usefulness of one of your companies most important assets over the long term….information.
  

From a marketing perspective, our resources can help with all tasks associated with marketing automation, campaign management, customer targeting and customer engagement. We do not help with creative services or branding efforts. Our resources help with direct to consumer engagement solutions; both for business-to-consumer (B2C) or business-to-business (B2B).

We strongly believe that marketing effectiveness all starts from the quality of the underlying data. Thus, as part of our marketing solutions our engineers try to first help you develop a single view of your customers and improve your ability to implement closed loop marketing. Are those aspects already solved or “good enough”? If so, then we move into defining line of sight to advanced analytics, improving your marketing practices and evaluating your marketing programs/customer journey’s. Our marketing automation solutions include:

• Data cleanup and collection.
• Customer data analysis, journey analytics, segmentation and contract strategy definition.
• Lead scoring, advanced marketing analytics and predictive modeling.
• Customer targeting or campaign execution.
• Closed loop performance evaluation.