Unleashing Creativity and Innovation with AI-driven Marketing Automation
Discover how AI and machine learning can revolutionize your digital marketing strategy, fostering creativity and delivering impactful brand experiences.
Blog Posts
Harnessing AI: Microsoft PowerBI’s Newest Features Unveiled
Microsoft PowerBI continues to redefine the landscape of business analytics through the integration of cutting-edge AI capabilities. For our clients here at Solvenna, these updates have opened new avenues for data exploration, data storytelling and insights, enabling us to enhance their analytical capabilities significantly. Is… Read More »Harnessing AI: Microsoft PowerBI’s Newest Features Unveiled
Reshaping Marketing: The Impact of Large Language Models and AI
In the dynamic world of marketing, where creativity reigns supreme and data is king, a wave of innovation supported by large language models (LLMs) and generative AI is now upon us. Is your team prepared to embrace and utilize these new capabilities? These groundbreaking technologies… Read More »Reshaping Marketing: The Impact of Large Language Models and AI
Why Buying a CDP is Like Assembling IKEA Furniture Blindfolded
Buying a Customer Data Platform (CDP) is one of the most important, and one of the most confusing decisions your data and marketing teams can make. The right CDP is an essential tool to coalesce first-party customer data, create targeted audiences and segments, and enable… Read More »Why Buying a CDP is Like Assembling IKEA Furniture Blindfolded
Is Your Google Analytics Playing Tricks on You? Here Are Signs to Watch Out For
Have you ever felt a bit skeptical about the numbers Google Analytics is throwing at you? Don’t worry; you’re not alone. The world of online data can be a bit mysterious, and sometimes, our trusty analytics tool might be pulling a fast one on us. Let’s explore some signs that your Google Analytics data… Read More »Is Your Google Analytics Playing Tricks on You? Here Are Signs to Watch Out For
The GA4 Migration Adventure: Watch Out for These Common Pitfalls!
So, you’ve taken the plunge and migrated from the familiar shores of Google Universal Analytics (UA) to the shiny new land of Google Analytics 4 (GA4). Exciting stuff, right? But, like any big move, there are some potential hiccups you’ll want to be aware of. Let’s dive into the GA4 migration adventure and talk about a few… Read More »The GA4 Migration Adventure: Watch Out for These Common Pitfalls!
Unlocking Business Potential with GA4: A Journey into Advanced Analytics
Congratulations on making the move to Google Analytics 4 (GA4). You are now on a transformative journey into the future of digital analytics. GA4 unlocks a treasure chest of new possibilities for your business. Let’s explore some of the benefits enabled with this transition. 1. Deeper Understanding of Customer Journeys: Navigate Insights Like Never Before GA4 shifts the focus from… Read More »Unlocking Business Potential with GA4: A Journey into Advanced Analytics
🔥 Choosing the Right Marketing Automation Platform or CDP: Top 7 Factors to Consider 🔥
Navigating the world of marketing automation platforms and customer data platforms (CDP) can be a daunting task. With so many options available, how do you make the right choice for your business? Here’s a list of the top 7 factors to consider when evaluating and… Read More »🔥 Choosing the Right Marketing Automation Platform or CDP: Top 7 Factors to Consider 🔥
Redpoint Global – CDP – You Bought It, Now What?
Redpoint Global offers an industry-leading Customer Data Platform. Their solution is extremely powerful and feature rich. With this power comes great responsibility, and in some cases, a bit of confusion. Read this article to learn more about the product suite. Reach out to Solvenna if you need Redpoint optimization, development or implementation resources.
Snowflake & Snow Forts
As Snowflake (SNOW) has gained in popularity and shattered records with it’s IPO in December, 2020 it got me thinking about snow forts (or snow caves as some people call them). Stick with me dear reader as the connection to Snowflake is interesting. As a… Read More »Snowflake & Snow Forts