The cannabis industry is one of the fastest-growing and most competitive markets, with brands and dispensaries constantly fighting for customer attention. Since cannabis products can often times be undifferentiated in the eyes of consumers, promotions have become a key strategy for driving sales, increasing brand loyalty, and acquiring new customers. However, running promotions without measuring…
In today’s rapidly evolving business landscape, data is more than just numbers and figures—it’s a strategic asset that can drive growth, innovation, and competitive advantage. Yet, having data isn’t enough. Without a thoughtful data strategy, businesses risk drowning in information rather than harnessing its power. Let’s explore what a data strategy is, why it’s essential,…
Each year (OK, this is the first year) we poll all ‘Solvers’ on their favorite ‘top of mind’ songs. These don’t have to be your all time favorites or even songs from this year, just some go-to songs that you are listening to this time of year.
Whether you’re operating in retail, e-commerce, hospitality, financial services, or any other sector, churn analysis provides valuable insights that should be used to help you retain more customers, increase lifetime value and improve customer experience. But what about industries with unique challenges, such as the cannabis sector? The cannabis industry is growing rapidly. Legalization has…
Running a successful business isn’t just about attracting new customers; it’s equally important to keep the customers you already have. This is where churn analysis comes in. But what exactly is churn, and why should you care about it? Let’s break it down in simple terms. What Is Churn? Churn refers to the number of…
Generative AI (GenAI) is reshaping the way we work, unlocking new possibilities for innovation, efficiency, and competitive edge. But to truly capitalize on GenAI’s potential, organizations must go beyond adopting new tools or adding a few specialists—it requires a comprehensive, yet simplistic, strategic shift throughout the organization. Leaders need to ensure their organizations are “AI-ready”…
In a fast-paced business world, leaders are increasingly recognizing the value of agility and data-driven decision-making. One of the best ways to foster this within your organization is by establishing a “test and learn” culture. This mindset encourages experimentation, continuous improvement, and informed decision-making. But beyond the mindset, it’s crucial to understand the specific strategies…
Being able to capture a complete view of the customer and to position that data internally so you can understand the customer’s journey across touchpoints continues to be one of the biggest challenges for marketing and data science teams. But what if you could do that and more? What if you could enable your customer…
Are your marketing emails actually getting to the customer’s inbox? Sure, some emails make it to the inbox but is this part of your email program properly optimized for inbox placement? Most corporate marketing teams have little to no insight to this component of the experience. We all track common metrics such as emails sent,…
Seeking to extend their mutual capabilities, Solvenna LLC (Chicago, Illinois) and Emylla LLC (Grand Rapids, Michigan) have formed a new strategic alliance. With this announcement, the two firms will leverage their combined expertise in data-driven technologies to further enhance client value. The new alliance, which allows for certain information sharing, resource sharing, and joint-marketing strategies, expands both companies’ technical…