Discount Smarter, Not Harder: Measuring Cannabis Promo Effectiveness
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Discount Smarter, Not Harder: Measuring Cannabis Promo Effectiveness

The cannabis industry is one of the fastest-growing and most competitive markets, with brands and dispensaries constantly fighting for customer attention. Since cannabis products can often times be undifferentiated in the eyes of consumers, promotions have become a key strategy for driving sales, increasing brand loyalty, and acquiring new customers. However, running promotions without measuring…

data ai strategy
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Navigating the AI Landscape: Why a Robust Data Strategy is Your Business’s Secret Weapon

In today’s rapidly evolving business landscape, data is more than just numbers and figures—it’s a strategic asset that can drive growth, innovation, and competitive advantage. Yet, having data isn’t enough. Without a thoughtful data strategy, businesses risk drowning in information rather than harnessing its power. Let’s explore what a data strategy is, why it’s essential,…

Churn or Burn: Winning Customer Loyalty in Cannabis
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Churn or Burn: Winning Customer Loyalty in Cannabis

Whether you’re operating in retail, e-commerce, hospitality, financial services, or any other sector, churn analysis provides valuable insights that should be used to help you retain more customers, increase lifetime value and improve customer experience.  But what about industries with unique challenges, such as the cannabis sector? The cannabis industry is growing rapidly. Legalization has…

Organizational Readiness for the GenAI Era  
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Organizational Readiness for the GenAI Era  

Generative AI (GenAI) is reshaping the way we work, unlocking new possibilities for innovation, efficiency, and competitive edge. But to truly capitalize on GenAI’s potential, organizations must go beyond adopting new tools or adding a few specialists—it requires a comprehensive, yet simplistic, strategic shift throughout the organization. Leaders need to ensure their organizations are “AI-ready”…

Innovation Without Fear: How Test-and-Learn Fuels Success
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Innovation Without Fear: How Test-and-Learn Fuels Success

In a fast-paced business world, leaders are increasingly recognizing the value of agility and data-driven decision-making. One of the best ways to foster this within your organization is by establishing a “test and learn” culture. This mindset encourages experimentation, continuous improvement, and informed decision-making. But beyond the mindset, it’s crucial to understand the specific strategies…

Leading Data and Technology Firms Develop Strategic Alliance
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Leading Data and Technology Firms Develop Strategic Alliance

Seeking to extend their mutual capabilities, Solvenna LLC (Chicago, Illinois) and Emylla LLC (Grand Rapids, Michigan) have formed a new strategic alliance. With this announcement, the two firms will leverage their combined expertise in data-driven technologies to further enhance client value. The new alliance, which allows for certain information sharing, resource sharing, and joint-marketing strategies, expands both companies’ technical…