Remember Marketing Mix Modeling? It’s making a serious comeback, and for good reason. As marketers, we’re facing increasing privacy restrictions, the decline of third-party cookies, and the need for holistic marketing insights. MMM provides a way to measure the true impact of your marketing efforts across all channels—both online and offline. If you’re looking for…
Scott Brinker and Frans Riemersma published the State of Martech 2026 last week. If you work in this space, read it. If you don’t, here’s what it says and why I think most CMOs are about to misread it. By Jason Simon The headline number is 0.79%. That’s how much the martech landscape grew in…
A monthly synthesis of signals across the watchlist. Vendors named where the record is public. Customer lists are not. 1: Category Movement April was the month the agentic positioning shift moved from vendor-by-vendor messaging to a category-wide strategic posture. Adobe’s Summit naturally drove a larger share of this month’s signal volume, but they weren’t the only vendor…