August 2026
| VENDOR SPOTLIGHT MONTH IN REVIEW |
| The Market Stopped Paying for Growth Two of the platforms your customers run reported earnings this month. Both beat. Both got sold off. The repricing is the story, and it is coming for the budgets underneath you. Last month the majors all bought the same thing: the governed data layer underneath the stack. This month the market told them what it now expects in return.Zeta and Klaviyo both reported strong quarters. Both beat revenue. Both raised guidance. Both stocks fell anyway. Growth alone stopped clearing the bar. The market has started pricing whether the growth is efficient and durable, not just fast. That is the same question every CFO is about to put to every marketing budget, and one of these two companies handed everyone the answer key in its own numbers. Read more about what happened and what it means for your installed base. |
| The QuickLift Competitive Index is here to help What it is, and what it is not. The QuickLift Competitive Index reads the customer-facing behavior of an entire category from the outside. It measures how brands actually message, send, and engage, then benchmarks each one against its category average and its category leader. It is how you see which accounts are running advanced capability and which are mailing into fatigue, without waiting for them to tell you. The Index is built from modeled, directional estimates. It blends panel-based behavioral signals, first-party calibration, aggregated privacy-safe feeds, and public signal. The output is relative, expressed as a gap, a multiple, or a rank against the category. It shows position and movement. It does not reproduce anyone’s internal numbers. It is not a replacement for your own analytics. Your first-party data stays the source of truth for operational reporting. The Index answers a different question. Not how did my campaign do, but where does this brand sit in its category, and which way is it moving. Use it for category benchmarking, market-share reads, channel-mix analysis, and early identification of accounts drifting toward a replacement event. It is the same lens behind the patterns you read in these pages. Now you can point it at your own book. |
| FRESH INSIGHTS |
| The advanced capability your customer paid for isn’t running. We know why. We evaluated six brands across a category, and they look like six different companies. Why? How? We’ve got that explanation, too.Everything you need to know about what’s happening that’s keeping your customers from expanding below. |
Across six pet retailers, the technology is comparable, the investment is comparable, and yet the outcomes split into six different shapes. The distance isn’t between platforms, it’s between capability and deployment. Read the category‑level case study first, then we’ll show you in the Misalignment why every advanced SKU in the market is living the same dynamic.
